Archive for July, 2009
The Business Owner’s Most Important Decision
Posted by: | CommentsImagine this situation. You are competing against two other firms for the same piece of business. One firm is the 900-pound guerilla in your market, and the other is a competitor of about the same size. You have the best technology, the big company has the most market share and brand recognition and the third competitor has the lowest price. Who gets the business?
Why Not “Why” Questions
Posted by: | CommentsFor years, I have been preaching in my Selecting Winners workshops that you should never ask an interview question that begins with “why”. This goes against the grain of so much of the common wisdom on the subject. That alone should tell you it makes sense! Just kidding.
But seriously, there are a number of important reasons supporting the ineffectiveness of “why” questions. In this article, you will learn the pitfalls of “why” questions and how to ask much more effective alternates.
